СУЧАСНІ ПІДХОДИ ДО УПРАВЛІННЯ ЗБУТОМ АГРОПРОДУКЦІЇ В УМОВАХ ТРАНСФОРМАЦІЇ АГРАРНОГО РИНКУ УКРАЇНИ

Abstract

The article discusses modern methods and tools for managing the sale of agricultural products in the context of the transformation of the agricultural market of Ukraine. The impact of economic reforms on the market structure and peculiarities of sales of agricultural products is analyzed. Recommendations for optimization of sales activities are proposed, taking into account current challenges and trends in the agricultural sector.